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Jonny Nicol
CEO, stratajet

Ranked as one of Aviation Week’s Top 10 Leaders of European Business Aviation (at EBACE 2016), Jonny Nicol has undoubtedly risen to be one of the most prominent and influential figures in the private aviation industry.

A military man through and through, Jonny is adamant that preparation is the key to success. This is why his vision to revolutionise the private jet industry took five years to develop.

Having trained as a fighter pilot and served as an officer and pilot for a decade with the British Army, Jonny Nicol left the British Armed Forces to pursue a career as a an entrepreneur. A self-taught computer scientist, Jonny developed a passion for using technology to disrupt typically traditional industries, his first two businesses doing precisely that in the recruitment and military sectors.

After selling the second business to Hewlett Packard’s EDS Defence, Nicol spent time as a freelance commercial pilot, during which time he was struck by the archaic and inefficient nature of private aviation. Noting that old-fashioned systems, such as the means of booking a private jet over the phone via a broker, were holding back the industry from advancing in line with other travel innovations, Jonny set about building a system that could bring private jets into the modern age.

Reinventing the industry was no mean feat, involving five years of highly advanced computer programming and overcoming major hurdles, but Stratajet, dubbed ‘the world’s most sophisticated price comparison site,’ is the result.

The first of its kind, Stratajet is the world’s fastest private jet booking service. With a technology sophisticated enough to filter through all the necessary variables that go into calculating the cost of flights, it’s the only platform that gives customers direct access to the private jet market. It returns accurate costs of a large range of aircraft in seconds, all of which can be booked instantly.

Streamlining an old-fashioned and time-consuming booking process, Stratajet is solving the major problems hampering private aviation; inefficiency and wastage. By cutting costs for aircraft operators and in turn driving down prices for the passenger, Stratajet is making private jet travel more widely accessible to the mainstream traveller.