founder & ceo, wheels up
Kenny Dichter is Founder and CEO of Wheels Up, the revolutionary membership-based private aviation company that minimizes the upfront investment needed to fly privately. the company provides members with unmatched accessibility and flexibility through its innovative business model and diverse fleet. Wheels Up offers the only scalable total private aviation solution in the marketplace, ranging from the King Air 350i to the Global 6000, through partnerships with industry leaders such as Beechcraft, Cessna, Heliflite, JetSuite, Jet Aviation and VistaJet.
Previously, Dichter founded Marquis Jet in 2001 and introduced the first ever fractional jet card program, which revitalized and democratized and private aviation industry. Led by Dichter, Marquis Jet generated over $4 billion in revenue, culminating in its sale to Warren Buffet’s Berkshire Hathaway’s NetJets in 2010. At that time, Dichter was named Vice Chairman of NetJets.
An entrepreneur at heart, with a sociology major from the University of Wisconsin, Dichter is a self-proclaimed “man of the people”. Since his youth, he has been known for being a trend spotter and a trendsetter, and has always had an innate knack for branding, marketing, public relations and advertising. Dichter’s successes prove the he can apply these skills to a variety of industries. As always, Dichter has his eye on early-stage businesses where he sees potential for hype growth. He has an active role and has invested in Juice Press, a Manhattan-based, multi-location, grab-and-go organic, raw food and juice company; SportsYapper, a global communications platform for talking sports; CYC, which offers an exhilarating, beat-based, 45 minute ride that activates the whole body, the whole time; and Cirrus, a fitness company that customizes premium exercise equipment.