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Lisa Peterson

SVP, Global Marketing and Digital Strategy (IoT)
Gogo Business Aviation

Lisa Peterson is a strategic marketing executive with a deep focus on data driven marketing and working with organizations to build sustainable businesses around the Internet of Things (IoT). She concentrates on how to deliver measurable results on all activities to elevate brands and drive sales.

At Gogo, she is responsible for driving the IoT strategy. Looking for opportunities to enable the use of data to drive numerous business models from predictive maintenance to new business models like turbulence crowdsourcing.

With a strong focus on building strategic organizations, she has built and led global marketing and strategy teams for several other companies ranging in size from large scale global organizations to smaller, mid-size corporations. Typically helping teams evolve from traditional marketing to rich data-driven organizations hinged in customer insights.

She was a consultant with McKinsey & Company for nearly a decade in the strategy and marketing practices.

Lisa is a graduate of the University of Colorado and holds a B.S. in Finance, Marketing and International Business. She also earned an MBA from Harvard Business School.