Electron launches ‘10,000 Faces of Change’ campaign

Dutch electric aircraft startup Electron has launched a campaign inviting industry stakeholders to support its aircraft programme. 

The 10,000 Faces of Change campaign pays homage to The Million Dollar Homepage, an initiative launched nearly 20 years ago by Alex Tew, who sold one million pixels to fund his university education. Electron aims to engage 10,000 supporters to “champion” the future of sustainable aviation. 

Launched last week at Slush 2024, Marc-Henry de Jong, chief commercial officer and co-founder of Electron, said: “Slush is where innovation meets action. There’s no better place to launch a campaign designed for those who want to make a difference and leave a legacy.”

The campaign invites everyone to be part of shaping the future of aviation, said de Jong. Starting at €49, supporters can have their faces displayed on the first Electron 5 aircraft, while also receiving benefits such as the planting of a geolocated tree and inclusion on an online wall celebrating contributors. 

“We can’t do this alone. This campaign isn’t just about funding an aircraft—it’s about building a movement for clean, accessible aviation,” said de Jong.

Electron’s aircraft, aka Electron 5, will be a fixed-wing aircraft powered using battery technology to deliver a 500km range and emissions under 20g CO₂ per passenger km. Market entry is planned for 2028.

“We’re not promising flying cars or waiting decades for new technology. The Electron 5 is a realistic, scalable, zero-emission aircraft, that works with today’s batteries,” added de Jong.