SMG and Saudi Excellence sign MoU to bring AAM to Saudi Arabia


SMG Consulting and Saudi Excellence have signed a memorandum of understanding to explore bringing AAM to the Kingdom.

Saudi Excellence provides government and enterprise new technologies across the mobility, security, and defence sectors. SMG and Saudi Excellence will advise the stakeholders in the region on new mobility solutions, support the Vision 2030 initiative and work with AAM companies to enter the region.

“Our cooperation with SMG will allow us to combine their expertise in the AAM ecosystem with Saudi Excellence Government and Enterprises network,” said Sheikh Abdullah bin Zaid Al Meleihi, chairman and founder, Saudi Excellence. 

“Our partnership is aligned with the commitment of the Saudi government to invest up to 100bn US dollars in building a complete aviation ecosystem with the support of the Public Investment Fund (PIF), where AAM will be an important pillar,” said bin Zaid Al Meleihi.

Sergio Cecutta, partner and AAM practice lead at SMG, added: “AAM will be one of the fastest growing markets in Aerospace in the coming decades. We see Saudi Arabia developing into one  of the top world markets for AAM as it is working on becoming a leader in green energy, living and transportation with premier projects like NEOM and THE LINE. We are privileged to work with Sheikh Abdullah bin Zaid Al Meleihi and Saudi Excellence to help AAM grow in Saudi Arabia.”